RELATIONSHIP MARKETING
Our Relationship Marketing Services include:
Professional/consumer advertising, public relations, promotion; databased direct marketing; market research (geographically), media relations, strategic planning, patient education, CME programs developed; branding, clinical trials outreach, African American, Native American and Hispanic market networking and more…
· Media and Community Outreach programs developed
· Physician resources coordination
· Site/City Evaluations to determine best outreach program for recruitment acceleration or relationship marketing strategies seasonally.
· Millennium Media and internet-based outreach
· Partnering with local African American and ethnic events for outreach
Our Relationship Marketing approach achieves high customer satisfaction and can become highly profitable for our clients.
The relationship marketing process entails a series of phases depending on the marketing perspective and the type of business.
For example, your relationship prototype strategy might look like this:
Diversity or Ethnic Minority Outreach > Communication > Evaluation >
>Awareness > Community Outreach >Transaction > Reinforcement > Advocacy>>Reinforcement >
Using this marketing approach, our clients customize programs for specific consumer groups where regionally they might have virtually the same promotions, with perhaps a change in offer or design. The stage in the customer determines the marketing approach used with the customer. Your goal is to use customer behavior over time to trigger the marketing approach. This translates into Clinical Trials Patient Recruitment outreach.
Most company’s marketing decisions are triggered by customer behavior, the actions of the customer as tracked by their activity (or lack of activity). This activity tracked within Diversity Awareness Outreach programs, can help you predict them (customer reaction), and if you can predict them, you can target your marketing efforts at the most critical trigger points in the customer. This approach eliminates a lot of wasted marketing spending, and creates very high ROI marketing campaigns. You spend less money overall, and the money you spend is much more effective.
Community and Media Outreach to Ethnic Minorities
We have proven methods of getting Media Interviews with celebrity, physician and survivors to educate and encourage participation in trials.
· Placed press releases and feature stories targeted to the African American audience with education and information, and in language compatible to audience.
· Celebrations and Neighborhood Program partnerships
· DIVERSITY AWARENESS OUTREACH : 2006 Example
· Celebrity (Survivor) Promotions and billboards
· Outdoor and Transit Stop Promotions and Advertising
· Ethnic Networking
· Faith Based Networking and Support Programs
· Public Service Announcements
· Direct Mail
· Radio & Television Production (Also for medical and clinical trials education and recruitment)
· Patient Recruitment and Retention Newsletters, Customized Events